Tourism is driving economic growth across Asia and the Pacific, creating over 200 million jobs. The sector's importance is expected to rise, with tourism's share of gross domestic product projected to grow from 8% to 10% over the coming decade. This will create significant opportunities for new investment, jobs, and local economic development. Realizing this potential will require robust institutions and well-coordinated investments that strengthen the private sector and ensure tourism's benefits are shared widely and inclusively.

The ADB Sustainable Tourism Forum 2026 brings together tourism, development, and finance officials from Asian Development Bank (ADB) developing member countries (DMCs) alongside ADB project and technical specialists and international experts. Over 3 days, participants will build connections while exchanging tourism development lessons, good practices, and practical tools. They will come away better equipped to translate tourism development opportunities into stronger projects and development outcomes.